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Time： 2018-01-11 21:52:59
Author： food daily
From： Food daily
Since the first KitKat was launched in Japan in 1973, it has now become one of the best-selling chocolate brands in the Japanese market. With consumers increasingly focused on health, KitKat is still singing all the way, thanks to its savvy corporate culture and consumer insights, and what are the secrets of its success?
In addition to invitation to Nestle Japan Co., Ltd. Snacks Division Marketing Minister Miu Miu participated in 2018FBIC wonderful sharing for everyone, the product tasting session will also have KitKat features themed exhibitions, through numerous innovative products for everyone to show the one hundred Innovative vitality of the brand, the scene you will see KitKat:
Unique taste for a variety of novelties such as: Matcha, mustard, Japanese sake, baked sweet potato, etc .; According to incomplete statistics, Nestle Japan has introduced more than 300 different flavors of KitKat products, 2018FBIC will bring you unexpected results Surprise ... Perhaps the wonderful taste of red net, perhaps a refreshing, memorable new attempt, may also be highly popular burst of consumer products ...
Emotional links to create "temperature" products: "Winning" stories and products, you must want to know. In addition, KitKat enables brands to engage with consumers through a series of "warm" products, such as KitKat, which can be customized and printed photos, memories of youthful memories, and designed to inspire baseball teenagers Young citrus series;
More than just chocolate, the new form brings new experiences: KitKat croissants; grilled KitKat; KitKat, a coffee-flavored and cracker-like biscuit that's designed for outdoor consumption; fruit and nuts rich in fruits and nuts , To provide full positive energy day の 赘 沢 series and so on.
Specific functionality to meet the health needs of specific populations: such as kitKat with throat composition,
Emphasizing the source of raw materials and highlighting the high-end or sustainability of products: products with "UTZ certification label" for supporting the cultivation and improvement of peasants' living environment; regional limited products using local specialties and raw materials from Japan;
Nuggets hand ritual market, fashion food and emotional transmission of choice: such as KitKat birthday stone chocolate.
The main categories covered: candy & chocolates, snacks