Six walnut IPO hit the final success

Six walnut IPO hit the final success

Lasted seven years, four pass through, six walnuts finally dream. On December 12, the issuance examination committee of the CSRC issued a public notice that the six parent companies of Hebei Yangyuan Zhihui Beverage Co., Ltd. (the first launch) were approved. This means that the six walnuts finally got their admission to the capital market. The IPO raised an amount of 3.2 billion yuan. Of these, nearly 2.9 billion will be used for "marketing network construction and market development projects," and six walnuts will invest nearly 90% of their proceeds in advertising marketing.

Before Six Walnut, there are many local brands in the field of peanut milk. and in different regions in China, there is Lulu (beverage,which always use food ingredients,function ingredients,or some nutrition ingredients, based on protein from peanuts),and it has the first market share at that time, Yeshu (coconut beverage) and Yinlu (peanut milk) in the south, and who has the second market share, which meant very little chances for latecomers. But from now situation,it has a good market share in peanut milk.

Six Walnt's success was its strategy for market, and they use restaurants as the main selling market for peanut milk..

and it has a good feedback for the beverage product. In general, most of peanut drinks are sold in retail outlets, such as large discount stores Walmart or convenience stores through the middleman. But Six Walnut was sold in restaurants firstly, and then moved to other conventional supermarket.