In 2022, the epidemic in Shanghai will come violently and urgently.

FBIF learned from Kantar Worldpanel that during the epidemic, the consumption of Shanghai's fast-moving consumer goods market dropped by 20% in April. Although some supermarkets and supermarkets have adopted various methods to protect people's livelihood needs, the overall sales still dropped by 50%. Beverages fell by 35%. From late April to May, enjoyment consumer goods rebounded significantly.

Normalized "Just In Time" management, drinking NOD effectively spreads risks

In addition to the sharing on the forum, we also interviewed some startups to understand their current situation.

Beverage brand "Youyin NOD" was established in 2021. In the same year, it first launched "Haowei Water" 0 sugar, 0 fat and 0 calorie flavored water and sparkling juice "Guozi Guozi", of which "Haowei Water" products are extracted from natural stevia Substances (steviol glycosides) are sweeteners. During this epidemic, many start-up brands are facing logistics and transportation problems and production blockages on the raw material side of their products.

"You Drink NOD" told us that raw materials such as stevia had been purchased before the outbreak and were not affected. At the same time, the company has always emphasized the management of JIT (Just In Time). Based on the information and news reports of the channel dealers, we did a lot of discussions, and we anticipated that there may be a situation of closure and control in advance, and reduced the production in time. At present, some warehouses can already deliver goods, and the e-commerce warehouse is not in Shanghai, which also diversifies some risks, and online sales still maintain a good trend.

Although “Youyin NOD” completed the Pre-A+ round of financing in early March this year, the valuation after financing exceeded 100 million. However, “Yuyin NOD” emphasizes that it is not a company that burns money to expand, so it will not produce too many products at one time and expand wildly. Instead, according to the distribution strategy, the expansion and production are steadily and steadily. Even if there is no epidemic, the internal management method of JIT has been continuously emphasized, implemented and optimized.

In addition, “Yuyin NOD” will officially enter the Southeast Asian market in the second half of the year as planned, and at the same time prepare third-party factories in Southeast Asia to diversify risks in the future.