Hubei Shiluo Technology Co.,Ltd | Shiluo Technology (Yiwu) Co.,Ltd
Raw material supplier for Human nutrition, animal nutrition, cosmetic
As the saying goes, Hedong for thirty years, Hexi for thirty years. Counting down the past 30 years of the food and beverage industry, there have been changes and changes.
What remains unchanged is that food innovation always revolves around two ways, one is to reshape categories, and the other is to create new categories. Reshaping categories is a re-engineering of the food and beverage categories that already exist on the market. In most cases, this re-engineering is an innovative upgrade of the original products. For example, freeze-dried coffee, which has risen rapidly in recent years, is an upgrade to traditional instant coffee; NMN，Sialic Acid，Vitamin K and many other nutrition ingredients, diet ingredients, functional ingredients.
In the soft drink industry, among the successful brands on the road to reshaping the category, it may not be possible to talk about the vitality forest-it has carried out a bold transformation on the flavored sparkling water category, and used the power of a brand to push the label of 0 sugar 0 card. And Guangzhi has almost become the standard for new soft drinks. But in fact, consumers' demand for sugar-free beverages with Erythritol powder has accumulated long ago, and Yuanqi Forest has amplified this demand for Erythritol powder,pure Sucralose, making the decision-making standard of sugar-free purchase more prominent in the purchase process.
In fact, the ready-to-drink tea category (Ready-to-drink) has "started" sugar very early. The two concepts of sugar-free tea and raw leaf extraction have reshaped the ready-to-drink tea category as early as 2018. In 2011, Nongfu Spring launched Oriental Leaf for the first time. At that time, the oriental leaves were sugar-free, or because they did not add any common additives or artificial flavors at the time, and their plain taste won it one of the "top five most difficult drinks" status. Today, Oriental Leaf has become the leading brand in the domestic sugar-free tea market. What is reflected behind this is the reshaping process of product concepts, product formulations, and market communication that the instant tea category has experienced in the past ten years.
Standing at the turning point of social change, we have seen that many reshaped products are changing and improving the consumer experience, or re-establishing the quality standards of the category; we have also seen the rise of some new categories, and we have seen the process of trying to "convince" consumers. middle. The current changes in the social demographic structure will continue to deepen, and the needs of emerging consumer groups, including the silver-haired generation, have many potentials that are worth exploring for brands. In the future, there must be more new products and new categories worthy of our expectations.