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The advent of "Shuijiquan" hyaluronic acid drinking water broke the gap of domestic hyaluronic acid drinking water and opened a new milestone in the application of hyaluronic acid.
March 22-World Water Day, Huaxi Biotech (688363.SH), a leading global hyaluronic acid company, officially launched the first domestic hyaluronic acid drinking water "Shuijiquan". This is the second time that Huaxi Biotechnology has successfully applied hyaluronic acid to the national diet after successfully leading the application of hyaluronic acid for food approval and releasing the terminal brand of hyaluronic acid food.
Huaxi Biotech stated that the original intention of listing Shuijiquan Hyaluronic Acid Drinking Water was to enable biotechnology to empower high-frequency consumer products in large-scale scenes, so that biologically active substances can benefit a wider range of people.
So what are the characteristics of the first hyaluronic acid drinking water launched by Huaxi Biotechnology? How does Huaxi Biology promote the development of hyaluronic acid raw materials in the food industry? What are the other innovations of the Hyaluronic Acid General Food Circuit?
Hyaluronic acid (scientific name hyaluronic acid, HA) is a human body's own substance. One molecule of hyaluronic acid can lock 1000 water molecules, and it mainly exerts three major functions of moisturizing, lubricating and viscoelasticity in the body.
Scientific research has proved that the gradual decrease of hyaluronic acid content in the human body after the age of 20 is one of the main causes of joint stiffness, skin aging, increased wrinkles, and dry eyes. And oral administration can increase the content of hyaluronic acid in the human body. In an article published in the Chinese Journal of Pharmacy in 2005, researchers have found that the concentration of sodium hyaluronate in the body's blood increases significantly after oral administration of sodium hyaluronate.
In the late 1980s, edible sodium hyaluronate beauty and health foods were first developed and popular in Japan. Later, European and American countries also used hyaluronic acid foods to improve joint health. For example, in the United States, the bone and joint health products Movefree mainly used hyaluronic acid. raw material. At present, hyaluronic acid must be added to the designated water of the Japanese Marathon to reduce the loss of water in the body during exercise and prevent "dehydration." Japan's Coca-Cola Company also launched a moisturizing health tea containing hyaluronic acid for people with dry skin to improve dry skin.
In my country, in 2008, the Ministry of Health approved hyaluronic acid as a raw material for health food. On January 7 this year, the National Health Commission issued an official announcement to allow hyaluronic acid to be added to ordinary foods. Two food intakes were approved. The application and promotion behind it All of them are Huaxi Biology.
Zhao Yan, Chairman of Huaxi Biology, said: “Huaixi Biology has been working hard for 16 years and finally promoted the approval of hyaluronic acid for feeding. During these 16 years, we have persisted in conducting basic research and applied basic research ("two studies"). The domestic policy of hyaluronic acid food is fully prepared, and it is hoped that hyaluronic acid, a godsend, will bring more health and beauty to the public."
"Shuijiquan" is the first domestic hyaluronic acid drinking water launched by Huaxi Biotechnology under this background. It aims to promote the application of bioactive substances in a variety of drinking scenarios, so that Chinese consumers can enjoy the vitality provided by bioactive substances by consuming daily drinks.
The product formula is extremely simple-pure water + hyaluronic acid, no additives, no preservatives, and aseptic filling. Each bottle of water contains 66mg of food-grade hyaluronic acid, which has a soft and smooth taste. You can replenish hyaluronic acid while drinking water. At the same time, this is a drinking water product with 0 sugar, 0 fat and 0 calories, which fully meets the growing health needs of consumers nowadays.
It is worth mentioning that the food-grade hyaluronic acid raw material HAPLEX®Plus independently developed and produced by Huaxi Biotechnology is used for the hyaluronic acid drinking water of the "Shuijiquan", which is in full compliance with the hyaluronic acid food raw material standard approved by the National Health Commission. And this product has been tested by many third-party authoritative organizations at home and abroad, such as EuropA&Glaboratiories, to confirm that it has the effects of skin moisturizing, anti-oxidation, alleviating joint pain and stiffness, etc., and has been purchased by well-known domestic and foreign companies such as Movefree, Coca-Cola, Wonderlab, etc. use.
The advent of "Shuijiquan" hyaluronic acid drinking water broke the gap of domestic hyaluronic acid drinking water, brought oral hyaluronic acid to a wider range of people and more frequent use scenarios, opened a new milestone in the application of hyaluronic acid, and provided consumers with health A new choice of drinking water.
On January 7 this year, the National Health Commission officially approved Huaxi Biotech's declaration, allowing sodium hyaluronate (ie, hyaluronic acid, hyaluronic acid) to be added to ordinary food.
The domestic blue ocean market for hyaluronic acid foods has subsequently opened up further, triggering domestic food manufacturers and hyaluronic acid companies to follow suit. Several companies have successively launched various hyaluronic acid foods, including candy, oral liquid and other categories, to grab a position in the hyaluronic acid food market. However, there have been no companies involved in the category of hyaluronic acid drinking water products.
As the world's largest company in the research, development, production and sales of hyaluronic acid, Huaxi Biotech is at the global leading level in terms of core technology, industrialization level, and innovative applications of hyaluronic acid. It has leading advantages in oral hyaluronic acid and food-grade hyaluronic acid raw materials.
As early as more than ten years ago, many well-known international companies have purchased food-grade hyaluronic acid raw materials from Huaxi Biotechnology for the production of end products. Relying on its own "two studies", Huaxi Biosciences has successively produced research results on oral hyaluronic acid, and also cooperated with Harvard Medical School to conduct research on the effects of different molecular weight hyaluronic acid on the gastrointestinal tract.
Before the approval of the intake of hyaluronic acid, Huaxi Biotechnology already possessed a variety of technologies and product reserves for hyaluronic acid terminal foods and beverages. This time, Huaxi Biologics deployed the potential market for hyaluronic acid drinking water with "Shuijiquan", which can be said to be a matter of course.
The oral beauty market now has huge room for development. China is the world's second largest oral beauty market after Japan. In the first half of 2019 alone, 286 oral beauty brands from countries and regions around the world entered the Tmall international platform. And the product SKU reached 3161. It is predicted that my country's oral beauty market will reach 23.8 billion yuan in 2022.
According to data from Zhiyan Consulting, China's packaged drinking water output from January to October 2020 was 75.747 million tons, accounting for 54.1% of China's soft drink output. China's packaged drinking water market continued to grow from 2013 to 2019, and it has reached 148.65 billion yuan in 2019. In addition, the packaging rate of drinking water for Chinese residents still has a lot of room for improvement compared with developed countries. The per capita daily consumption of packaged water is only about one-third of that of the United States, supporting the sales of packaged drinking water in China in recent years. Always maintain a growth rate of about 10%.
Oral beauty + drinking water, Shui Jiquan chose a new track across the two markets, to put the demand for oral beauty into high-frequency drinking water daily, and lower the threshold of oral beauty. The combination of the two markets makes this track full of high speed and potential. And hyaluronic acid is the key catalyst to enter this track.
The outbreak of the epidemic has aroused global consumers' attention to health, and 2021 will be the year of the outbreak of functional foods. More and more food brands are entering the functional food track. Water + vitamins, water + dietary fiber, water + collagen peptides..., this year's entry of hyaluronic acid general food will undoubtedly provide a new direction for this track. Huaxi Biological "Shuijiquan" has taken a pioneering step here.
According to Mintel's global new product database search, the first general food containing hyaluronic acid appeared in 2003, and 126 new ones were added from 2017 to 2020.6. As of May 2020, there are more than 2,000 foods containing hyaluronic acid in the world. Food 554. And the number is growing rapidly.
Assigning functionality to high-frequency fast-moving consumer goods and applying hyaluronic acid to high-frequency use scenarios will be a new idea for the application of hyaluronic acid in general food. Just like the snacks containing hyaluronic acid for afternoon tea with my sisters during shopping and rest, the drinking water containing hyaluronic acid on the desk picked up by the office can produce healthy and beautiful changes inadvertently. Why not?