New Trend of food during COVID

  New Trend of food during COVID

At present, the global beverage category has reached about 600 billion US dollars and is growing at a rate of 4% to 5%. Last year, due to the reduction of offline catering and theater closures during the popular period, the consumption of beverages was not small.

    Zero food category: rapid recovery and strong growth

    Due to the increase in household consumption and online consumption, the snack food industry quickly recovered during the epidemic and grew strongly in the post-epidemic period. Among them, the global snack food giant Mondelez achieved revenue of US$26.581 billion in 2020, an increase of approximately 2.8% year-on-year. The company said that when the new crown epidemic erupts in 2020, consumers who stay at home longer will have an increased demand for snacks. Among them, the food grade of L-carnitine tartrate is widely used in food and beverages. Because of its weight loss function, it has been rapidly developed in the food and beverage industry.

    Pepsi also regards snack food as one of its core businesses, is confident in the growth of snack food, and expands its consumption scene by acquiring some emerging brands (such as Bare), thereby enriching its snack food business. Among them, food-grade L-carnitine tartrate is used in new scenarios, such as beverages, which is also one of the projects that PepsiCo is considering.

    Candy and chocolate: This epidemic highlights the bottleneck of the industry, weight loss products (L-carnitine tartrate used in beverages, snacks)

    Nestlé mentioned in its financial report that the growth of the candy and chocolate business has declined slightly, mainly due to the reduction in impulsive consumption and gift-giving demand. Hershey’s main business is candy and chocolate, but its performance in China and North America is quite different. In 2020, Hershey’s global net sales were US$8.15 billion, a year-on-year increase of 2%. The North American market performed the most eye-catching. However, sales in the Chinese market fell by 46%, and in the fourth quarter fell by 82.2%.

What is L-carnitine hydrochloride? 

Why is it widely used in food and beverages and is developing rapidly?

First of all, we understand the benefits of L-carnitine:

• 1) L-carnitine L-tartrate used in baby food: L-carnitine L-tartrate can be added to milk powder to improve nutrition.
  
• 2) L-carnitine L-tartrate is used for weight loss: L-carnitine can burn excess fat in the body, and then transfer it to energy, which can help us lose weight.
  
• 3) L-carnitine L-tartrate used in athletes' food: L-carnitine L-tartrate has the effect of improving explosive power and resisting fatigue, and can enhance our athletic ability.
  
• 4) The application of L-carnitine L-tartaric acid in important nutritional supplements for the human body: With age, the content of L-carnitine in the body decreases, so L-carnitine should be supplemented to maintain human health. .
  
• 5) After safety tests in many countries, L-carnitine has been proven to be a safe and healthy food. The United States stipulates that ADI is 20 mg per kilogram per day, and the maximum per day for adults is 1200 mg.
  
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Therefore, L-carnitine can be widely used in food and beverages, thanks to the benefits of L-carnitine.