Hubei Shiluo Technology Co.,Ltd | Shiluo Technology (Yiwu) Co.,Ltd
Raw material supplier for Human nutrition, animal nutrition, cosmetic
At the beginning of the year, Nongfu Spring issued a notice that it will adjust the scream price system from February 1.
Recently, the author learned that Nongfu Spring is screaming to launch two new products with strong replenishment, aiming at the heavy sports crowd, and comprehensively establishing a diversified sports product matrix. It is worth noting that this is another launch of Scream after the launch in 2019. It can be seen that Nongfu Spring is affirming the prospects of the sports drink market.
As we all know, China's functional drinks have a broad market. Different from energy drinks, which are the main hubei taurine, sports drinks are accepted by more and more young people with the concept of anti-fatigue and light replenishment. Sports drinks can also be subdivided into hypertonic drinks, isotonic drinks, and hypotonic drinks. , Choose for different stages of exercise.
The concentration of sugar and salt in hypertonic beverages is higher than that of the human body, which is not conducive to the body's absorption, but it is easier for the body to lose water. Hypertonicity means high osmolarity, which is why the more you drink Coke after exercise, the more you thirsty.
Isotonic drinks (supplement of energy and minerals) contain salt and sugar similar to the concentration of human body fluids, usually with a sugar content of about 5-8%. This is a more common sports drink on the market and is more suitable for drinking during exercise.
Hypotonic beverages (quick water replenishment) generally have a sugar content of less than 5%, and have a lower salt concentration than human body fluids. Most of them do not contain electrolytes and taste similar to light drinks.
In 2020, C'estbon Magic has launched three sports drinks, which are positioned to provide reasonable replenishment recommendations for different groups of people in the three stages of exercise.