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What we can learn from PepsiCo?

Hubei Srikro Technology Co.,Ltd
Time: 2021-02-26
PepsiCo announced its results for the fourth quarter with good increase by good strategy with with less sugar, less salt, and less saturated fat.


Good financial data in 4th quarter of 2020 of PepsiCo

    A few days ago, when Chinese consumers are celebrating the Year of the Ox, PepsiCo announced its results for the fourth quarter and full year of 2020. According to the financial report read by Snacks, in the fourth quarter, the company's organic revenue growth was 5.7%, and the organic revenue growth for the whole year of 2020 was 4.3%.


What we can learn from PepsiCo?



    Extend PepsiCo's global business service platform functions, which will provide better insights and support the business at a lower cost;

    

    • The ability to accelerate digital transformation within the organization, focusing on consumer-centric analysis that can provide beneficial market insights;

    

    • Invest in personnel and talent development strategies to cultivate the next generation of leaders of PepsiCo.


Why PepsiCo have such a good performation?


    

    In terms of "better", Longjiade mentioned a series of measures and goals, including efforts to expand the product categories with less sugar, less salt, and less saturated fat.

    

    In the overall snack market, the situation is similar. This huge category has a scale of about 500 billion and 600 billion globally, and our share is less than 10%. "He said, so, in terms of creating long-term value, growth is clearly ranked first.

    

    "Obviously, when we consider growth, our core brand has a lot of growth. Whether it is to increase penetration or increase consumption frequency, our large core brands have many opportunities. Therefore, we think this Pillars (ie, core big brands) are crucial." He said, and PepsiCo has already made good investments in core brands.

    

    For example, he cited Pepsi's North American beverage business. The company has promoted the growth of Pepsi, Mountain Dew and Gatorade, as well as other emerging or healthy nutrition such as coffee, tea and bubbles, vitamins and amino acid. The growth of water.

    

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