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How to better grasp the opportunities of the new youth kitchen

Hubei Srikro Technology Co.,Ltd
Time: 2021-01-21
​Main categories involved: convenience foods, frozen fast foods, breakfast cereals, baking, catering ingredients, condiments

    Freed from tedious and trivial housework, the purpose of New Youth Kitchen is to enjoy a higher quality of life with less time cost. The small cooking videos that can be seen everywhere on social networks, the giant fresh food e-commerce...all signs are supporting this fact. Food brands are also targeting this opportunity to make young people fall in love with the kitchen and provide young people with better and more convenient cooking solutions.

    

    How to better grasp the opportunities of the New Youth Kitchen, Foodaily believes:

     

    1) New staple foods that emphasize the concept of health and functionality, such as whole grains, potatoes, beans and other healthier food ingredients have become emerging staple food options, low-carbon water, high protein, high fiber, and the trend of health transformation of staple foods is emerging; Functional staple foods such as intestinal health and lowering blood sugar have also become potential power points.

     

    2) The rise of lazy seasoning, one-click to solve the headache seasoning problem. More flavors and more dish-style compound seasonings are favored; it is also a major trend to improve the experience of using seasonings from the packaging, such as spray oil, squeeze sauce, etc.; in addition, seasonings have also begun to pay attention to health and Functionality, such as "salt reduction", "fat reduction", "plant-based" and other clean labels;

     

    3) Refrigerators have become the protagonist of the family kitchen, giving birth to fresher, more nutritious, and more convenient quick-frozen conditioning packages and quick-frozen food demand. Dairy products, snack bars, semi-finished dishes, and more food types are pursuing "extreme freshness at low temperatures."

     

    4) Convenient and fast food quality upgrades, with more diverse categories. Self-heating food, brewed rice, noodles with regional delicacy labels, etc. have become popular products. Exquisite and light luxury noodles that focus on taste, ingredient matching and ritual sense, such as Japanese-style ramen, pasta, etc. Gradually become a trend.

     

    5) To heal home time, gourmet DIY has become an essential skill for young people's family life. The demand for hand-baked and desserts has skyrocketed; baking mixes and jelly pudding powder are already conventional raw materials for DIYers; fillings, cheese shreds, biscuits, coconut shreds, taro mash and other ingredients make the home kitchen become a novice Baking school and personal show.

     

    6) Suitable for all kinds of small appliances, such as microwave ovens, ovens, air fryer, pressure cookers, rice cookers, etc., all have targeted dish development and cooking instructions.

     

    Main categories involved: convenience foods, frozen fast foods, breakfast cereals, baking, catering ingredients, condiments

    

From: Foodaily
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How to better grasp the opportunities of the new youth kitchen
​Main categories involved: convenience foods, frozen fast foods, breakfast cereals, baking, catering ingredients, condiments
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