Will vegetable meat change from a global trend to a normal phenomenon?

    This year, the global vegetable meat track ushered in more players and attracted the blessing of capital, which all reflected that vegetable meat has become a hot trend in the global food industry.

    Unilever's goal of 1 billion euros in the next 5-7 years is an industry giant's recognition of the development potential of plant meat and plant-based markets. So in the next 5 to 10 years, can plant meat change from a hot trend to a normal phenomenon in the food industry?

    From the consumer's point of view, people's requirements for food safety, environmental protection, and health have become increasingly prominent.

    First of all, under the influence of the global epidemic, the possible food safety issues of animal meat have been recognized by many consumers, and plant meat using plants as raw materials is relatively safer. Secondly, compared with traditional animal husbandry, plant meat has a smaller impact on land and air. According to estimates by the Food and Agriculture Organization of the United Nations, animal husbandry emits approximately 7.1 billion tons of carbon dioxide equivalent each year, accounting for 14.5% of total man-made greenhouse gas emissions. Beef is the main source of emissions from animal husbandry, with 41% of the total emissions from animal husbandry [3].

    Plant meat provides consumers with more diversified dietary choices, and can help people consume less fat and calories in meeting people's demand for protein supplements.

    From the perspective of the industry, many brands have entered the plant meat track. Although they are of different sizes, they can reach and educate consumers together, thereby gradually affecting consumers.

    Specifically, with a rich product form, consumers can more easily accept plant meat. Then, consumers are "stayed" with high-quality tastes. Nowadays, many plant-based meat brands have put a lot of effort into product flavors. In the whole process, plant meat brands use various marketing methods. For example, some brands emphasize the environmental friendliness of plant meat, some highlight the deliciousness of plant meat, and some convey that plant meat is a healthy lifestyle. , To help consumers form a comprehensive understanding of plant meat.

    When the brain and stomach of consumers are conquered, plant meat will become people's daily consumption. At the same time, giants like Unilever joining the track can also jointly promote industry innovation and gradually mature the plant meat industry.

    The industry is progressing, and there are more and more consumers, which may mean that the plant meat industry has changed from a trend to a phenomenon.

    Do you think that in the next 5 to 10 years, buying plant meat will become a normal phenomenon in people's daily life? Welcome to share your views in the comments.

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