China Plant Protein Alliance Tmall Food Summit held to explore the future of plant-based beverages

    Recently, the "Tmall Plant protein Alliance Summit" initiated by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese plant protein brands and top experts in the industry to attend the meeting, focusing on discussing the innovation trends and industry standards of plant protein beverages, and exploring the future of China's plant protein diet.

    The guests at the conference discussed and shared various innovative marketing trends, consumer needs, and industry standard definitions of plant proteins, and expressed their unanimous optimism about the future development of plant protein categories. OATLY spoke at the summit, advocating to the participating plant protein alliance members: taking nutrition, health, and sustainable development as its own responsibility, adhering to the purpose of co-creation, sharing and win-win, and promoting good consumption. Work together to promote the development of plant protein categories for the benefit of the environment.